Have you ever though of Youtube as being a social networking website? No? You are not alone! Many businesses do not see Youtube as being a way to connect with and attract potential clients, but this is where you can gain an advantage by creating a profile and implementing an effective SEO strategy.
Keyword Rich Video Descriptions
Your video descriptions are divided into 2 sections — the 27 character enticing line, and then the majority text, which becomes visible after clicking “More Info” youtube converter. In terms of SEO, adding a clickable link in the first 27 characters can be highly beneficial. It is also important to include relevant SEO keywords in all of your video descriptions.
SEO Link Usage
It is important to include links on your Youtube profile page and on your video “view pages”, as this is good for SEO as well as attracting potential customers to other areas of your business. These links should take users to your other social networking profiles, your site and your main company website. On your Youtube profile page, links can be included in the SEO of your “About Me” section or on customized tabs and banners.
Keyword Rich Video Titles
When it comes to SEO in naming any videos you have published to your Youtube profile page, it is important to use relevant keywords in the title. You should also try and add the word “video”, as this is helpful for SEO when it comes to specific searches.
Keyword Rich Video Transcripts
As videos are currently unseen to search engine lions (thanks to Youtube changing all video files to Flash, which are SEO a nightmare), video transcripts are a great way of increasing the visibility of your videos. Post a keyword rich transcript in your video description, underneath the 27-character mark, to boost your SEO.
Keyword Rich Tags
Youtube offers the ability to include tags for the videos you distribute and, for good SEO, this is the perfect destination for a include some relevant keywords. There is a limit on the amount of tags you are allowed per video, so choose only the best or better ranking keywords.
You should always allow comments and embedding for your Youtube videos, as this assists to increase link popularity (which we all know is ideal for SEO). It is important to monitor for rude or obnoxious comments and spam, but encouraging audience involvement can be a great way to increase brand visibility.
What a lot of people don’t realize is that Youtube is the second largest search engine, behind Google, so having a profile and implementing an effective SEO strategy is so important these days when getting your business noticed. Your good page rankings on Youtube will correlate to the search engines, pushing the requirement for effective SEO even further.